Levi Strauss & Co. has invested in a broad slate of initiatives to help reduce its water footprint – including a pledge to the White House on last year’s World Water Day – to train all corporate employees to become water ambassadors through Project WET.
, LS&Co. has trained 26 per cent of its employees in this hands-on curriculum that brings a game-filled approach to teaching kids about the importance of clean water. By 2020, LS&Co. aims to have all corporate employees fully trained.
Water education isn’t the only tool LS&Co. employs to reduce water use:
- For eight years now, every Levi’s®, Dockers®, Denizen® and Signature by Levi Strauss & Co.™ product has contained a Care Tag for the Planet — instructions on how to care for products in an environmentally friendly way.
- In 2011, LS&Co. designers challenged themselves to create the same styles consumers love with far less water. Water<Less® products reduce the water used in the denim finishing process by up to 96 per cent. To date, LS&Co. reduced its water use by nearly 2 billion litres.
- The organization is a founding member of the Better Cotton Initiative, which uses 18 per cent less water than standard cotton. Last year LS&Co.sourced 21 per cent of its cotton from the Better Cotton Initiative.
- LS&Co. educates factory workers who make its products about safe drinking water and hygiene through its Worker Well-being initiative.
- The organization works closely with its supply chain to reduce water and chemical use, and are working toward achieving zero discharge of hazardous chemicals by 2020.
Learn more about World Water Day, established by the United Nations in 1993 to draw attention to the critical importance of water conservation and access.